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Importance of Product Photography in Online Selling

By on April 15, 2014 in Business Tips with 0 Comments

photographyIn this digital era ,where thousands of e-commerce and B2B portal are operating, online shopping is a widely used way of shopping. The biggest challenge of online selling is that as a seller you have to convince the buyer to buy a particular product without having any face-to-face conversation. In this case, the product photograph can be used by the seller in the increasing the buyer’s confidence over a product. The photographs of the product should be that much tempting or convincing that it create an urge in the viewer for having that product. Once you are able to do this, your online sales will increase tremendously.

Prefect product photography offers many benefits while selling products online. Some of those benefits are:

Better description: The visuals of the products will help the buyer to have a better idea about the product size , color and look. The buyer gets a clear view of how the product will look like. Product images help the buyers in making quick and correct buying decisions.

Help in getting new customers:  Product photography helps online sellers in getting new customers. If the product images are appealing, then the new buyers will also get attracted towards the product and will allow the sellers in getting more customers.

Make the online sale easy: Best product photography ensures viewer’s attention and confidence towards the product which in returns makes the online sales easy. With the help of good photographs, the seller can increase the sales for sure.

Creates an urge to buy: Sometimes a buyer purchases a product, even if he don’t have the immediate need for that product. One reason for that can be an excellent product visuals. Attractive product photos succeed in creating a demand for the product in the viewer’s mind. By just seeing the photographs, the buyer get persuade towards the buying action.

Tips for doing excellent product photography:

As product photography is very crucial for the online selling, be little particular about it. Some of the tips for clicking perfect product photos are:

Lighting: Be very particular about the lighting. Use those lights which can make your product look good and offer clear details of the product. Avoid using hard lights as they will result in making hard shadows. Use soft and diffused lighting. Even if you want to make effects by using hard lights, try to cover shadows by the use of reflectors.

Use of hard lights have resulted in the formation of shadows in the image.

Use of hard lights have resulted in the formation of shadows in these images.

Background: Background provides the basic feel to a photograph. Background should be plain and simple in the product photography, so that it don’t distracts the viewers attention from the product. Use white or black background for product photography as it ensure that the product do not get bland with the background.

Black background of the image is perfectly  highlighting the product.

Black background of the image is perfectly highlighting the product.

Composition: Composition of a photograph means, the elements that will be included in the frame. Select the angle from which you will click the photograph. Whether you will take the front or the side look of the product. A good product photograph is one which helps the viewer to know about the details of the product.

Perfect composition of the image frame, showing the products efficiently.

Perfect composition of the image frame, showing the products efficiently.

Add feel and meaning: Try to add meaning and feel in the product photography. For example, if you are taking the image of an expensive ring, try to add the feel of luxury in the photograph. Try to ensure that the ring look overwhelming. You can also use a model to reflect the kind of satisfaction the consumer is going to get after using the product.

Image communicates the feel of satisfaction that a consumer will have while using this machine.

Image communicates the feel of satisfaction that a consumer will have while using this machine.

Editing: Image editing further helps in improving the quality of the product images. Try to use image editing software for color correction, adding effects and for making the images more appealing.

Image editing software is being used to add the water into the image. It made the picture more lively.

Image editing software is being used to add the water into the image. It made the picture more lively.

 

Photographs have more long-lasting impression on a viewer as compare to the written text, so make the most out of it. Present a product in the best way possible. Product photos act as the 24*7 sales person for the online sellers so, they have prime importance. Ensure that the product which is being offered to the consumers, look perfect and convincing in the photographs.
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