Duplicate products are not new to any kind of market. Be it local market, rural market, urban market, international market or online stores, duplicate products are present every where. According to a study conducted by ASSOCHAM (Associated Chamber of Commerce and Industry of India), the current market size of fake or counterfeit products in India is around Rs 45,000 Crore. Delhi alone accounts for 70% of the total production of counterfeit products in the country. You can find countless duplicate products with similar packing, color, name, logo and design as the original branded products. The manufacturers and suppliers of these duplicate products earn good profits and sales and the bigger brands face huge losses because of the presence of counterfeit products
Benefits for micro and small manufacturers producing duplicate products:
The manufacturers of duplicate products enjoy various benefits by copying the brand name and producing the similar looking products. Some of these benefits are:
- Good amount of sales without spending any marketing cost
- Inferior quality raw materials resulting in minimal manufacturing cost
- Greater profit
- Huge number of potential customers
- Lower prices further attract more customers
Problems for bigger brands:
Bigger brands suffer huge loss due to their duplicate products present in the market. These brands spend huge marketing budget for establishing their brand identity but local duplicate product manufacturers gets the benefit. The customers purchase these duplicate products with an assumption of spending on branded products. As duplicate products are highly inferior in quality, it spoils brand’s image and affects brand loyalty among the customers.
Major types of markets where one can get maximum duplicate products are:
1) Indian Rural Markets:
Indian rural markets are flooded with duplicate products. Lack of awareness, low purchasing power and easy availability of duplicate products further boost sales of duplicate products in Indian rural markets. The most strange thing about Indian rural markets is that the people are purchasing duplicate products even after knowing that the product is duplicate.
2)Urban fake hubs:
Many urban places and markets are known as the hub of fake or duplicate products. Nehru place, Sadar bazar, Chor bazar, Chandi chowk are some of the markets in Delhi where you can easily get huge varieties of duplicate products.
3)Online stores: Online stores are hubs of duplicate products. E-commerce sites are full of attractive deals and offers which are too good to be true. There are also some brands who claim that they don’t offer their products online but the same brands’ products are available online. For example, Lacoste says it does not sell its products online but its polo t-shirts are available on many e-commerce sites.
Some of the industry or product type in which duplicate products are largely being produced and sold are FMCGs (Fast Moving Consumer Goods), auto components, computer components,etc.
How to protect yourself from buying duplicate products:
You can protect yourself from buying fake and duplicate products by getting little cautious while making a purchase. Some of the things at which you need to pay attention while buying a product are:
Logo: Be very particular about the company’s logo. Check the color, font and design very firmly. Any difference in the logo can be an alarming signal that the product is not authentic.
Spelling: Check the spelling of the product name, logo and company’s name. If the spelling is wrong then there is no doubt that it is a fake product.
Pricing: Too good to be true offers and prices are an alert in themselves. For example, if you are getting Gucci sunglasses just for 999 INR who’s market price is any day not less than 5000 INR then definitely [ add " it "] is a duplicate product.
Packaging: Take a close look of the product packaging. Branded products often comes with secure packaging. Branded dust bag, shopping bag, box, price tag and other packaging materials should look authentic and should be up to the mark.
Check manufacturer’s details: Always look for manufacturer’s details including contact details, address of the production unit etc. Absence of these information is a sign of fake products as duplicate product manufacturers usually don’t provide complete details.
Buy from authentic places only: One of the simplest way to avoid duplicate products is by buying products from authentic places. For example, if you want to buy Puma sport shoes, then it is best to buy them from a Puma company outlet instead of other shops or showrooms. While buying online, buy from brand’s official website instead of buying through other e-commerce sites.
The growing market for duplicate products has increased your chances of getting duplicate products in your every day shopping. Have you experienced such situation where you brought a duplicate product? Please share you feedback about your experience with such product.