Search Marketing or Search Engine Marketing(SEM) is a process of attracting and getting more traffic and visibility through various paid and unpaid online efforts. It is one of the most cost effective marketing options. Every business should make maximum use of search marketing for getting more clients and online visibility and also for creating brand awareness. Some of the reasons why search engine marketing is a better and smarter way of marketing are:
Excellent and earliest exposure: Sponsored links and ads are usually displayed at the top of the search result pages which help them in getting first and earliest exposure. As soon as the surfer enters any keyword in the search bar, the relevant paid links appear on the result page.
Immediate and consistent target traffic: The pay-per-click ads usually attract buyers’ attention which helps in driving good traffic to your website. The best thing about search engine marketing is that, it places your company’s ad or link where the people are actually looking for ‘what you are offering’. As internet never sleeps or rest, search engine marketing efforts drive traffic to your websites 24by7.
Cost effective: Search engine marketing is very cost effective as compared to other advertising mediums such as newspapers, magazines, televisions, radio and other mediums. In PPC (Pay-Per-click), you will pay for your ad only when the people will click on your ad or will visit your site.
Measurable results: In search engine marketing you can measure the result of your online ad campaigns. You can keep a check on how many people have actually seen your ad and you can even calculate the conversion rate. Basically, the advertiser can easily trace the number of visitors or people who saw your ad which is not possible in other advertising mediums like newspaper, television etc.
Serves you edge over your competitors: Enter relevant search keywords on a search engine related to your business and observe the search result. For example, if you run a packer and mover business in Delhi then enter ‘packers and movers services in Delhi’, You will get the websites of your competitors, who are already doing search engine marketing or running PPC ad campaigns. These competitors take away a good amount of business from you. So, it is importance to do SEM(Search Engine Marketing).
Creates brand awareness: The more exposure your business will get online, the more brand awareness will be created. When your company gets good display on search engine results, the buyers look at your company as an authentic and reliable brand.
These are some of the benefits of during Search Engine Marketing. Do you know any other benefits of Search marketing? If yes, then share them with us in the comments below.