Mr. Sharma was busy shopping with his 4 year old daughter as she was looking for her perfect dream birthday dress, but not getting what she actually wants even after visiting some of the top kids wear brands in the city. Finally, after spending half of the day in the malls, she got her desired dress for Rs. 4500 from a branded showroom. This shows the little ones are no less fashionable and are quite conscious about their looks and attires.
The kids wear industry is on its way to grow far and wide. Many brands are involved in delivering high quality appealing kids wear which tends to tempt both kids and parents for spending a good amount of money. Some of the major reasons behind the tremendous growth of the kids wear industry are peer pressure, high disposable income of the parents, media exposure, brand recognition among the children and the current fashion oriented generation.
Designer kids wear are also largely in demand as many high class parents are ready to spend on expensive designer wears for their children. Some of the leading kids wear brands in India includes Mothercare, mom&me, Lilliput, Giny and Jony and many others while some of the highly expensive brands are Armani junior, Gucci booties, Burberry, baby Dior, etc.
According to a study conducted by Assocham:
- The market for designer kids wear is supposed to grow upto 95,000 Crores by 2016.
- In the year 2015, the market for kids wear is supposed to hit the Rs. 80,000 Crores mark.
- The market for kids wear is growing at an annual rate of 20%.
- Kids apparel counts for about 25% of the total value of the Indian apparel industry.
As the industry is growing, the business opportunities in the sector are also increasing. Thousands of SMEs are also involved in producing a variety of kids wear and earning good revenue out of it. The kids wear industry can be a perfect one for investing in or for starting a new business.