By the end of the year 2014, it was observed that the number of mobile searches have taken over the number of desktop and laptop searches. Easy accessibility and all time availability of mobile phones make them the immediate search device. The increasing usage of smartphones is one of the main reason behind this expansion in mobile searches. No matter whether a person is looking for a product or service, he uses mobile as his primary searching medium. As mobile has become the medium through which the buyers or potential customers are looking for a business or will reach a business, mobile marketing is extremely important.
In the upcoming year 2015, the usage of mobile and relevance of mobile marketing is supposed to grow various folds ahead. This will bring a notable change in the marketing strategies of the businesses and will also affect the ROI of marketing budgets. Some of the majorly expected changes or predictions for mobile marketing in 2015 are:
1: It will be beyond the simple parameters: In 2015 , mobile marketing will go beyond than just having a mobile site or mobile application. Your business will require more of mobile marketing for gaining actual benefits. Apart from a mobile responsive site, mobile friendly content, mobile ads, mobile social media, etc. will also become crucial.
2 : Mobile optimization will be important: Now search engine ranking will be affected by mobile usability of a site. Even Google has started emphasizing on the importance of mobile usability of a site. Google recently added a new feature to the Google Webmaster tool which is called Mobile usability.
3: Mobile advertisements: Mobile advertisements will become extremely important for each and every brand and business as they will allow the business or brand to reach the customer directly, no matter where the customer is. All time access of mobile phones has increased the importance and relevance of mobile ads. These advertisements will count for a reasonable portion of marketing budgets in the coming year.
4: Mobile social media strategies will be required: Almost 70% of the people having accounts on social networking sites are now using their mobile to access their accounts, which means that mobile plays an important role in a social media strategy or campaign. Mobile offers constant touch with the consumers, which means that a brand can always remain in the minds of its potential buyers.
5: Investment on mobile based content: Businesses will be investing more on mobile based content like short and easy to read mobile content, videos, images, visual content, etc. Mobile will be one of the major medium for advertising and branding a product, service or business.
So, in the year 2015 will see an evolution in the use of mobiles and smartphones. Mobile marketing will count for a major of marketing budgets and will serve good ROI as well.