Mr. Dubey, one of the online sellers of ladies handbag and clutches, failed to get enough customers even after spending thousands of money on SEO and other similar online practices. This is not only the case with Mr. Dubey, but almost all the companies or businesses who have an online website, do several efforts and spend a good amount of money for bringing more and more traffic to their websites. Some of those costly, traffic driving efforts include SEO (Search Engine Optimization), Adwords (PPC), online advertisements, social media activities, blogs and other content related practices. But the entire cost of drawing visitors to your website gets wasted if your conversion rate is zero or low.
In order to generate greater ROI (Return of Investment) of the money you spend on bringing visitors to your site, you have to do CRO (Conversion Rate Optimization). CRO is simply the method or way through which one can convert a landing page or website visitor into a customer. CRO is very crucial for online businesses.
Here are some of the ways through which you can convert your online visitors into customers:
Add testimonials to your site: Adding testimonials to your website is the easiest way of increasing your conversion rate. When the visitor reads the reviews given by the former customers, it helps in generating a greater confidence and persuades the visitor to become a customer.
Show credibility with relevant information: Try to provide maximum information about your business, products, clients, production techniques, etc., it will help in developing a sense of reliability among the visitors. One of the best ways of showing credibility is to provide an option of online chat or providing complete contact information to the visitors.
Use the herd mentality: People tend to do things which other people are doing. Show the visitor how other people are buying or using your products or services. For example, showing updates like two other people are also looking at this product now or 7 people bought this product in last 24 hours, etc. This will help in increasing the conversion rate to a great extent.
Display the logos of your clients: Display the logo of prominent clients on your home page. Logos of bigger and high profiled companies will help to improve your image as a seller on the visitor’s mind and will influence his buying decision largely.
Offer guarantees: Try to offer guarantees on your products, this will boost the buyer’s confidence and will ensure higher online sales.
Use these tips and generate a good amount of business from your website. If you know some other ways of converting online visitors into customers, do share with us in the comment.