It was largely expected that 2015 will be a mobile oriented year and will put greater emphasis on mobile portability of online sites and this expectation turned out to be true. Recently, Google has revealed that mobile friendliness of a website will play a greater role in deciding its online ranking. On April 21, 2015, Google will officially announce the mobile-friendly factor as an important part of Google’s mobile algorithm. This change will have a greater influence on the search results all around the world. Marketers need to pay special attention on these changes as it may affect them at large.
There is no need to get conscious or afraid of this update. You can smartly use this Google update as an opportunity to boost your online ranking. Some of the ways of utilizing this update are:
Go for responsive design: Develop a responsive design of your website. So that, when the user navigates your site, it gets adjusted according to the size of the screen of the user’s device.
Speed up your site: Your site should take minimum loading time when viewed on any device. You can speed up your site through several ways like by cleaning-up your website’s code, look for a good & fast hosting provider.
Now, there is no time left for deciding weather you should make some changes to ensure mobility of your site or not, you just have to do it as soon as possible. This will help in ranking your website better after this update by Google.
So, pull-up your socks and get ready for a mobile driven Google ranking.