Today, internet has influenced our way of living to a wide extent; from education to social interaction, from listening music to banking and many more. The most apt example to prove internet’s influence is the growing trend of online shopping. India stands third in terms of online shoppers and credit/debit card users. Now, in the increasing fame of online shopping, “Lets go for shopping” has lost its charm. Nowadays, people prefer to shop online than tossing and tumbling in the crowded markets. But, what fuels this growing craze for online shopping? What attracts the people? Lets have a look.
Rise in standard of living and changing fashion trends:
The increase in standard of living has boosted the interest of people towards prevailing fashion and ultimately towards shopping. Adding to it, people now prefer to dress themselves according to latest and ever changing fashion trends and online shopping serve their purpose with ease due to it’s 24*7 availability.
Busy Life style:
The busy life style of people is one of the key reasons behind growing popularity of online shopping. Shopping for products in the general markets takes much time, also, you have to deal with heavy traffic jams and crowd. In contrast, while shopping online, it hardly takes few minutes to shop, huge variety is available and delivery is hassle free at your doorstep within promised time frame.
Heavy discounts and offers:
Without compromising on quality, you can shop for the products online and get heavy discounts on it. Moreover, seasonal offers and sales along with great combo offers make online shopping irresistible. Also, the growing popularity and availability of coupons and attractive sale offers are drawing more customers towards online shopping.
Multiple products at one place 24*7:
The biggest issue with general shops and malls is round the clock availability and limited stocks, where as shopping online you can get all your desired products under a single roof, at an ease of a click, throughout the day.
Easy payment terms:
Online shopping offers easy payment terms like cash on delivery, payments through net banking, credit card/ debit card, EMI etc. which is possible to a limited extent in traditional shopping. The improvement of online banking services and these easy & reliable payment modes have further boosted the trust of people in online shopping.
Cheaper and faster internet services:
The introduction of faster and affordable internet services has brought more number of people in touch with the world wide web which has ultimately increased the number of online shoppers.
Online shopping is much more cheaper, convenient and less time consuming in comparison to traditional shopping. Extensive categories of products in unending varieties are available in online portals which we can access anytime and from anywhere which isn’t possible in traditional shopping. This is definitely one of the main reasons for people to shop online than roaming around shops to shops.
What is your way of shopping ? Let us know in the comments below !