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Mr. Hu Haitao of Haida International Equipment Co. Ltd. – Making The World a Safer Place

By on July 25, 2019 in SME in Focus with 0 Comments

You must have heard stories about dozen of gritty entrepreneurs who dig until they strike gold and you have been awed. Then, this is one such entrepreneurial story that will totally inspire you. This is the heroic story of a man who starts his journey from a house and scales to being worth billions at an early age of 38.

HAIDA INTERNATIONAL EQUIPMENT CO., LTD.

Indeed Mr. Hu Haitao’s story has got to be one of the most compelling tales within startup and entrepreneur folklore.

EARLY DAYS:

His company, Haida International Equipment Co. Ltd. was founded in 2004 in a humble house where Mr. Hu Haitao led three laboratory consultants to assemble product testing machines. Those were the early days of Haida sans air-conditioning when in summers the indoor temperature was as high as thirty degrees. Despite that, the resolve of Mr. Hu Haitao and his team never faltered. It is this pursuit of excellence in quality of whatever they produced that transformed Haida from a humble single-room operation to a conglomerate of more than 1500 square meters factory, more than a dozen branch offices, and seven overseas service points; that too in a short span of 15 years.

THE BIG DREAM – MAKING LIFE SAFER FOR PEOPLE:

After a decade you ask Mr. Hu Haitao why he started his company when he could have done something else, he says: “Product safety has always been a problem that people can’t ignore in life. More and more companies are continuously looking at product safety, so our aim was to help companies improve their product quality. In doing so we strongly believe that we are helping people to solve product problems in their lives.”

“My ultimate dream is to see to it that our Chinese products help people to live in a safer environment,” he adds.

HAIDA INTERNATIONAL EQUIPMENT CO., LTD.

TIMES ARE TOUGH BUT THERE ARE WAYS TO THRIVE:

However it’s not that Mr. Hu Haitao has no competition. If we look at the Chinese market itself, there are several players elbowing each other for a share of the pie. But because Haida manufactures a wide array of machines they are successful and thus way above their competitors. “Different products have different levels of competition, and the profit size is different. The machines with more complicated technologies have less competition and the profits are large,” Mr. Hu Haitao opines.

“Add to it rise in prices of raw materials, increasing number of peers, changing trade policies between nations, tariff and freight issues. These are other obstacles that eat into our profits.”

CHINESE GOVT’S PRO-SME POLICIES:

However he expressed pleasure at the hand-holding policies of the Chinese government for SMEs. “China’s policy is to support small and medium-sized enterprises. The more SMEs can solve the employment problem of the nation, the more they can drive economy.”

DOING BUSINESS ONLINE – EASY WAY TO BEAT COMPETITION:

For Haida, doing business online is not a new experience. They have been reaping the benefits of their association with B2B platforms for about a decade now. Mr. Hu Haitao feels, “that the most fundamental difference between traditional sales and online business is that the latter it is more efficient, easier and convenient to acquire customers, and can be searched according to geographical boundaries and other parameters”.

“I think any business big or small should forge an association with a B2B platform. For  us, we have been associated with Tradeindia.com for quite some time now and I can safely say that it has helped our company in broadening our reach. Also it has made our marketing efforts of building our customer base much easier,” he adds.

Mr Hu Haitao

CONTRIBUTE TO SOCIETY – MESSAGE TO YOUNG ENTREPRENEURS:

At the heart of it all is a message from an entrepreneur, whose potent idea was so powerful that it eclipsed all the obstacles, that: “be a social entrepreneur. Don’t forget your humble beginnings and contribute to the society in whichever way you can”.

 

For more information about HAIDA INTERNATIONAL EQUIPMENT CO., LTD., visit: https://www.haidaequipment.com/

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