Tradeindia's official blog for business tips and SMEs Insights

Tips for increasing online sales with effective product description

By on November 10, 2014 in Announcement with 1 Comment

While selling online, it is very important to write attractive product details in order to get exposure for the buyers. No matter how good your product actually is, you have to make it look good on online stores or websites for maximizing your sales .Some of the things on which you need to pay attention, in order to improve the quality of your online products, are:

Product name: Product name is very important and it should go perfectly with the product. Try to mention main details about the product in the product name. Main function of product can also be included in the name. A perfect product name will help the buyer in finding your product easily. Include brand name, product series, industry standard and other such information. For example, HP pavilion 14 RO59TU i-core 3 laptop is a better name then HP pavilion laptop as it is more specified.

Keywords: Relevant and product related keywords will allow the buyers to reach your products through search engines. Product keyword is basically the phrase or words that the buyer will enter while looking for your product or company. Try to use popular words mostly searched by the people. Its better to include product name in your product keyword.

Product category: Perfect selection of product category is very essential. The product should be placed in the category where the buyer will look for it and the sub-category should also be selected accordingly. It will increase your product visibility. For example, if you are posting a product i.e. a laptop on, then you should select computer hardware and software as the main category and laptops and notebook as subcategory. It will help the buyer to reach your product easily.

Features: Product features play an important role in the buying decision of a buyer. So, product features should be informative and persuading. For example, if you are selling handbags then the features can be:

  • Trendy
  • Washable
  • Excellent quality materials used
  • Stylish, can go with both western and Indian wears

Product details: Provide complete product details including physical, chemical or mechanical specification of the product. For instance, if you are selling mobile phones then color, software, processor, model name, etc will come under product details.


Product navigation: Categorize the products according to their price range, size, color, etc.For example, if you are selling dresses, then the buyer can categorize or easily navigate to the type of product he/ she actually wants. The buyer can select the preferred color, price range, style, etc to filter the products according to his needs.

Details: Other details like guarantee and warranty terms, delivery and payment terms, return policies etc. should also be mentioned.

These product information will develop a sense of reliability among the buyers and will lead to better online sales. Detailed and relevant product information will boost buyer’s confidence over the product quality. Do you agree? Express your views in the comment.  Share what persuade you to buy a product online.

Tags: , , ,


If you enjoyed this article, subscribe now to receive more just like it.

There is 1 Brilliant Comment

Trackback URL | Comments RSS Feed

  1. Maya says:

    Appreciate your depth of knowledge; very well written!

Post a Comment

Your email address will not be published. Required fields are marked *

Tradeindia's Official Blog for Business Tips and SMEs Insights

© 2020 All rights reserved.