Tradeindia's official blog for business tips and SMEs Insights

Why Is Google My Business Important For Your Business?

By on March 26, 2021 in Business Tips with 0 Comments

 

 

 

 

 

 

Google My Business is a great tool that allows you to create and manage a business account on Google. It provides business owners with a great opportunity to connect with customers across Google Search and Maps. 

Every month, Google helps drive 100 billion visits to business websites and creates more than 3 billion direct connections between businesses and their customers. Here are some of the statistics that show why you should have a business listing:

  • 52% of ‘near me’ searches on smartphones for business location 
  • 32% of local searches result in a purchase
  • 50% of users end with a store visit within a day of a local search

Your business profile lets you share important details about your business. The information that you can share includes opening/ closing times, contact details, website link, and other details. Google Posts feature allows you to share posts within several categories, such as news, events, and offers.

Having a Google My Business account is vital for every type of business. It is one of the effective ways to create an online presence of your business. If you want to be found on Google, you must create a Google My Business listing and optimise it on a regular basis.

Let’s have a look at the benefits of having a Google My Business listing for a business-

  • Visibility on Google Search & Maps- Register your business on Google My Business to improve your online visibility. Showing up on Google helps customers to know about your business. That’s why it is vital for a business to have a Google My Business profile. 
  • Helps customers find you- Your business profile will help you to attract customers from your own area. If people are searching for products you offer in the area in which you are located, you have greater chances of appearing on Google Search & Maps.
  • Showcases useful information- Google My Business listing provides relevant information about your business to customers like location, business description, contact details, reviews, hours of operation, and more. Ensure that the information you add to your listing is up to date. For users, it is the most convenient place to get all the information. 
  • Simplified review management- Reviews are very important. As per the survey, 91% of online consumers read online reviews for business, and 84% trust them just as much as a personal recommendation. Give your customers a reason to give you fantastic reviews. Businesses must respond to the reviews even if they are less desirable.

No matter what type of business you own, it is essential for you to have a business listing. Your business listing on Google helps you to maximise your online visibility, increase your leads, and drive more traffic to your business location. With a Google My Business account, you get more than just a business listing.

Need help in creating and managing your business profile on Google? Tradeindia is here to help you. As an official Google My Business partner, our professionals can assist you to create, verify, and optimise your Google My Business profile. 

So what are you waiting for? Create a strong web presence for your business by taking your business on Google.

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