Archive for June, 2015
Photography 103: The 3 Basic Terminologies for Product Photography
We’ve all seen those unrealistically beautiful photographs; the kind that blend the ‘what is’ with magical colours and techniques, making the photograph look as though it is a work of art in itself. We often associate beautiful photographs with expensive cameras. While owning an expensive and advanced camera is definitely a major factor, one can […]
How to Survive India’s Falling Exports
As of June 2015, India’s exports have been struggling for the sixth month in a row. As of May 2015, exports had fallen by a massive 20.2% as compared to that of the previous year. Yet, the coincidental trend in decreasing imports is leading to a lower trade deficit. Imports decreased 16.5% as compared to […]
Photography 102: Fundamentals of Photo Composition
In our previous post, Photography 101, we discussed the various options available to use as the camera of choice for your product photography. A good photograph increases the perceived value of the product for your customer, and can be the key decision factor for making a purchase. Many sellers are hiring professional photographers to shoot […]
Photography 101: Choosing the Right Camera
Good product photography is vital for the success of any e-commerce venture. Research shows that people remember 80% of what they see, but only 20% of what they read. Thus, a high-quality representational image can be the deciding factor for a customer seeking to buy your hair product. A low- quality image often makes the […]
5 Famous People and Their Struggles!
Often, when we talk about the idea of success, we believe that success is an overnight phenomena. What we don’t see is the years and hours of hard work being done in the background of the success stories we refer to. Success is not an overnight phenomena and the only criteria to becoming successful is […]
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