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Importance of Product Samples


Product Sample develops a sense of credibility in the buyer’s mind.

In order to grow your business, you need to offer good quality products to your buyers. The product should be appealing and ensuring the buyer’s attraction towards it. As every buyer want to be sure about the product’s quality and look before placing the order, product samples play a crucial role in the buyer’s buying decision. This is because sample provides a close image of the product and helps in winning over the buyer’s confidence. As the production and transportation of the samples require money and efforts, a supplier should be quite selective in providing the samples. A supplier should send product samples to the buyers only under following condition:

1: When it can bring you business: When you are quite sure that your product samples will result in getting new business. In other words, you are sure that the product quality offered by you is hard to reject and the samples will help in winning over the buyer’s confidence.

2: When a product is hard to explain: You can send a product sample when it is hard to explain the product’s look and specification through quotations. When you think that product descriptions and images fail to explain the product, a sample can help the buyer in understanding the product better.

3: When the buyer is authentic: Check the authenticity of the buyer before sending the samples. Collect information about the buyer’s company through the company’s website. If the buying company is an authentic firm which can be your potential buyer then you can send the samples.

Tip for delivering product samples:

The Cost of the sample: If the cost of the product sample is very marginally and easier to bear than you can offer the samples free of cost but if the product is expensive and incurred high cost then ask the buyer that he have to pay for the sample. Be clear about the cost of the sample before promising the buyer that you will provide the product sample. There is no need to pay the cost of sample products out of your pocket. Be very commercial and ensure that it is a win-win situation for both the buyer and the supplier.

Quantity of the samples: If a buyer asks for considerably large quantity of product sample, the supplier should get alert. May be the buyer is trying to trick you. Before sending the samples, ask the buyer to pay you for the sample products. As a supplier, always try to secure your interest. Once you receive the payment for your product samples, you are on a safer side.

Be Clear about the taxes and shipping cost: Even if you are ready to provide free of cost samples to the buyers, be clear that the shipping and transportation cost of the sample will be bear by the buyer. Calculate all the cost and taxes that you will have to pay for sending the sample and discuss it with the buyer.

Develop and state your sampling policy: It is good to develop your sampling policy at the time of starting your business. The sampling policy should include details like the distance limit in which you will provide the free samples, the maximum quantity of samples, costs and payment terms for samples. State your sampling policy and send it to the buyer along with the quotation.

Sampling is crucial for both the buyer and the supplier. The buyer gets a clear idea about the product look, feel, features, specification and other details through the sample and it helps the supplier in marketing his products well.

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