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The Rise of Video Marketing and How it Affects Your Business?


The Internet has revolutionized communications and has literally turned our lives upside down. In today’s world, people generally look for solutions to their every problem on the web. From social media portals, blogging platforms to video streaming services, there are so many things today to entertain us. Most of us use the internet every day to keep up with the latest fashion, fitness trends, general news, and for other personal needs. Many small, medium and large businesses are also using the internet for video marketing to run their promotional activities.

What is Video Marketing?

Video marketing is a future-proof marketing strategy that incorporates engaging video into your marketing campaigns. This kind of marketing is best for building customer rapport and promoting a brand, service or a product. It can also serve as a medium to live-stream events, deliver viral (entertaining) content, promote customer testimonials and present how-to’s. Video marketing is presently the most powerful medium to reach out to both prospective and existing clients.

Benefits of Video Marketing:

For your business growth and expansion, why you should embrace video marketing? Keep reading to know more.

A powerful way to break the ice

When your business is new and most people don’t know about it, it can be really tough for you to start conversations with your prospective clients. However, with a promotional video about your company and products or services, you can very easily turn skeptics into acquaintances and then into clients. A professionally shot and documented video clip is the perfect way to welcome your prospective clients to your business.

Videos help you humanize brands

Videos with the face of a real human being telling a story can do wonders for your business which was never possible using content alone in text form. In a video, from the voice to the personality, viewers can put a face to the products or the services and can engage more with the message. Videos also boost brand recognition and information retention amongst clients.

The best technique to grow your audience

Millions of people based across the globe spend hours on YouTube every day watching videos. Recent studies show that approximately 90% of consumers watch videos on their mobile phones before making a purchase decision. So, video marketing is the route you should be taking if you want to grow your audience.

High ROI

As per studies, video marketers get 66% more qualified leads per year and achieve a 54% increase in brand awareness. Some reports suggest that 76.5% of marketers and small business owners are getting desired results with video marketing.

Also, Wyzowl’s 2017 State of Video Marketing survey shows that 83% of those using video for marketing think it gives them a good ROI. 82% think it’s a pivotal part of their strategy.

73% of those that aren’t using video, have purchased a product after watching a video. 97% of businesses today are using explainer videos and they have confirmed that it helps clients understand their business in a much better way.


Video marketing is future-friendly which helps customers recognize what your business brings to the table. This technique is empowering and may help you become a persuasive authority in the niche and race ahead of your competitors.

Video marketing can drastically increase your search engine ranking

Videos can increase your search engine ranking, open rates, click-through rates, and conversions. YouTube, owned by Google is the second largest search engine. So, it means a properly tagged video can work wonders for your search engine optimization and your business.

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